Meet the Team
Founder
Sonchai Chartbunchachai
Sonchai is an accomplished business consultant and digital transformation expert with a diverse background spanning technology, business development, sales and marketing, and supply chain management. With nearly two decades of experience in helping organizations across various industries overcome challenges and achieve their strategic objectives, Sonchai brings a unique combination of expertise and a proven ability to connect the dots across different domains.
Recently, Sonchai played a pivotal role as the Chief Growth Officer at Let's Plant Meat, a leading plant-based meat company in Thailand. During his tenure, he successfully expanded the company's reach, securing distribution in over 10 countries and solidifying its position as one of the most beloved plant-based meat products in Thailand. This experience has further enriched Sonchai's knowledge and understanding of the food industry, including product development, supply chain intricacies, and effective business development strategies.
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Leveraging his strong academic foundation, which includes a Bachelor's degree in Electrical Engineering (Gold Medalist) from Chiang Mai University, a Master's degree in Telecommunications from University College London, a Law degree (LL.B.), and a Certified Financial Planner (CFP) certification, Sonchai consistently delivers innovative and tailored solutions to his clients.
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Throughout his career, Sonchai has demonstrated expertise in diverse business functions, including finance, accounting, HR, sales and marketing, and digital marketing, across a wide range of industries, such as financial services, hospitality, tourism, real estate, government agencies, and agriculture. His success lies in his ability to apply best practices from one industry to another, coupled with a deep understanding of cultural nuances and a commitment to promoting diversity and inclusiveness.
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With a proven track record of driving growth and transformation, Sonchai is now focused on leveraging his core strengths in business consulting and digital transformation, complemented by his newfound expertise in the food industry. His unique combination of skills and experiences position him as a valuable asset to organizations seeking strategic guidance, operational excellence, and sustainable growth.
Founder
Panita Bowonpakpattrabhorn
Panita is a dedicated professional with a passion for investment and business development. With over a decade of experience in the hospitality industry, working with renowned global hotel chains, she honed her skills in customer service, relationship management, and operations. Transitioning into insurance and investment, and later real estate, Panita demonstrated her adaptability and versatility in navigating diverse sectors.
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Driven by her love for connecting with people and fostering mutually beneficial relationships, Panita thrives on ensuring the success and satisfaction of all stakeholders in the value chain. Her ability to collaborate effectively and inspire teamwork has been instrumental in driving business growth and achieving collective goals.
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In her most recent venture, Panita ventured into the food industry and played a pivotal role in the expansion of Let's Plant Meat, a leading plant-based meat product, both domestically and internationally. Leveraging her expertise in business development and project management, she orchestrated strategic initiatives to propel Let's Plant Meat's growth trajectory, overseeing key aspects of the expansion process and ensuring seamless execution of projects.
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Panita's strengths lie in her adeptness in business development and her proficiency in project management. Her ability to identify opportunities, forge strategic partnerships, and execute projects with precision has been pivotal in driving success across various industries. With her passion, dedication, and proven track record, Panita continues to make impactful contributions to the businesses she engages with, driving growth and achieving sustainable results.